Chuck Pence Honored as One of Louisville’s “People to Know” in Real Estate


Chuck Pence of Lenihan Sotheby’s International Realty was honored as one of Louisville’s “People to Know” in real estate in the October 17th issue of Business First. Over the last 32 years Chuck has built a successful career as one of Louisville’s top residential real estate brokers, consistently ranking in the top 1% of Louisville Realtors. In this business it’s easy to get lost in the day-to-day details and lose sight of the big picture so it’s always great to take a moment and congratulate an accomplished colleague on a job well done!

From the article:

Years in current job:4

Years in real estate: 32

Education: Bachelor’s degree in agricultural economics, University of Kentucky

Favorite pastime outside the office:Kayaking with his wife, golf, fishing

Favorite movie or TV show: College basketball

Community service: Kentucky Lacrosse Association, Jefferson County Public Schools athletics

Type of car you drive: Porsche Cayenne

What energizes you: His family.

Why did you choose your line of work?

“I guess you could say that I was born into it, as I’m a third-generation broker and started in my family business after college. I’ve worked in most all aspects of real estate including commercial, multifamily, appraisal and residential and was a principal broker for over 20 years before joining John Lenihan with Sotheby’s International Realty.”

How do you use technology in relation to your work?

“Our industry has changed considerably with the Internet. Our company has very sophisticated technology for marketing our listings across the world’s premier websites and publications (Wall Street Journal, New York Times, Washington Post, Trulia) as well as an unparalleled social media presence. We incorporate professional photography and videography of our properties in each of our marketing platforms.”

What regulatory requirement or process is most daunting in your work?

“To keep up with all of the ever-changing underwriting guidelines for lending. They can have a great impact on the valuation for a buyer, as well as a seller. I represent many clients with very complex financial situations that don’t meet typical guidelines, so I’ve partnered with some really great local loan officers that help them through this process.”

What is your favorite style of architecture/design for homes or office buildings?

“I prefer the older traditional Georgian- and Williamsburg-style homes that have been updated for today’s family.”

What advice would you give to someone who wants to build a career similar to yours?

“Affiliate with a great network. One of the game changers caused by today’s technology demands is that independent brokerages can no longer keep up with those who have a global network and support structure. It is cost-prohibitive for independent brokers to compete in the technology arms race. Buyers and sellers in our market segment expect global reach, exposure and white-glove service that we simply couldn’t provide without the backing of Sotheby’s International Realty. It is the only true international luxury real estate brand.”

Describe an experience with a client that was very gratifying to you.

“I was contacted by a seller with a 90-acre estate located in a very rural area about 1.5 hours from the Louisville metro area that had been on the market for over two years. With our global reach and marketing platform, we were able to locate a buyer from the Washington, D.C., area and were under contract within 45 days.”

What do you wish more people understood about the way your business operates?

“That even though we have all of today’s technology of lock boxes, Internet, computer showing appointment services, I still prefer to operate with a very hands-on business approach. I’m present for every showing of my listings, as well as all inspections and appraisal, which have become as much of the negotiation process as the initial contract offer.”