Our Marketing Advantage

For sellers, we showcase your property locally, nationally & worldwide in the finest ways possible. Excellent photography and video, staging for success, correct pricing, presentation and exemplary representation at every showing appointment are the key pillars in our marketing strategy. Technology and media relationships only available to Sotheby’s International Realty® allows us to market your home in more places than any other real estate firm in the world. At Lenihan Sotheby’s International Realty, we believe great homes should never be sold, they should be represented.

Amazing belongs here. There are extraordinary properties in our neighborhoods that deserve special attention and particular discretion. Our firm rises to these occasions, embraces the challenges, and is capable of delivering beyond extraordinary results.


With our commitment to professional service for your home we will not use lock boxes.

We proudly represent some of the most distinguished homes and estates in the area. We understand the nature of homes in private communities and we will be present at every showing to represent your interests.


Photos are always the first impression a buyer will have of your home. We make it a great one.

Our on-staff photographer will present your home in the best light possible. Through HDR and aerial photography, your house will look like a million bucks. “Million dollar service at every price point” is a philosophy that we stand behind.


70% of homebuyers will use video to see what the inside of a potential home looks like.

Our videos present a true feeling of a home, focusing on the details that make your house special. It’s a true cinematic experience for buyers and our staff videographer will make sure your home is presented in the best light possible.


We run full page advertisements in all of the local publications that fit our clients’ demographics.

These include Business First, NFocus, Sophisticated Living, and The Voice-Tribune. The combination of high frequency presence, recognized brand, and an eye-catching format guarantees that your property is attracting qualified buyers.


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Millions of viewers immerse themselves in our collection of high quality photographs and videos.

When you list your home with us, your home is featured not only on our leading local website, louisvillefinerealestate.com, but it will also be listed on the global network of Sotheby’s International Realty affiliate websites.


We have mastered HDR photography and cinematic HD videos. We are now conquering 3D.

We offer buyers an immersive experience that allows them to tour a home without leaving their current one. They can walk down hallways, spin around in place, look up, down, and the “Dollhouse View” is like a blueprint filled in with photography.


More exposure to the high-net worth individuals on our worldwide network of potential buyers.

Local expertise with global reach. The Sotheby’s International Realty® brand’s global media plan is designed to deliver more than 1 billion media impressions, solidifying our brand as the voice of luxury real estate.


Professionally printed brochures are a consistent point of differentiation across our network.

The goal is to leverage the consistency of the brand to set your property apart from your competitors. The consistent look and feel of our brand’s brochures creates a worldwide point of differentiation in our property marketing.


Sotheby’s maintains one-of-a-kind relationships with some of the most influential brands.

Our strategic media plan aligns our brand and listings with relevant media partners on prominent, highly visible platforms. Achieving significant exposure to the global elite and securing your property in unique and exclusive positions.


Our brand has a history of setting the standard when it comes to using technology in marketing.

From listing distribution programs, a powerful internet presence, strategic eMarketing programs, tracking reports and more, we continue to search out innovative tools that help connect purchasers and sellers around the world.


With the power of Sotheby’s International Brand, you benefit from over one billion impressions.

Starting with our HDR photography and cinematic real estate videos, we push your property to various social media sites. Strategically garnering attention from qualified buyers, not only buyers from Louisville, but from around the world.